In 2018, nAO.Design collaborated with Perenio, a Czech company specializing in IoT-solutions for building management, to create the design language and industrial design for Perenio's smart home system.
Being a part of Perenio’s brand identity, the core values of Perenio products and services are a precise structure and consistency. The proposed design language reflects these values and translates the symbolism of its brand identity into vivid visual elements.
While performing our design research, we found our inspiration in the industrial design of the 1970-s with its principle of “less but better” where the complexity of a device's functionality comes in hand with purity and simplicity of form.
Circles and squares, simple geometric shapes with straight lines and curves, manifest minimalism and convey a feeling of solidity.
All devices in the line are built based on ratio and proportion. We’ve created a rule of 1, 1/3, 1/4 and 1/8 for positioning where: 1 is the size of the main entity, 1/3 is the size of each device, 1/4 is the size of other design elements such as the aluminum logo placeholder or button. Following this rule creates a consistent look and feel for the product line.
Rectangular-shaped logo placeholders with a silver glossy finish add a sleek and elegant look to the aluminum-coated enclosure.
Rectangular-shaped logo placeholders with a silver glossy finish add a sleek and elegant look to the aluminum-coated enclosure.